Dancer, choreographer, and creator of the Swagg Bouncee, Lil Rich Swagg entered the industry at the age of 9 when he was picked up to dance on the Golden State Warriors, Jr Jam Squad. He later signed with Bloc Talent Agency, and got the opportunity to bring his unique, high energy choreography style to Culture Shock Oakland.
Now residing in Los Angeles, Swagg is currently in his fourth year as an original ImmaBeast member and has danced alongside stars such as Selena Gomez, Nicki Minaj, and Janet Jackson.
Today, Swagg is widely known across social media as not only a dancer and choreographer, but as a viral dance move creator. His signature move, the Swagg Bouncee, has been adopted by people all around the world, including Nicole Kirkland, Sienna Lalau, Jojo Gomez, Kehlani, Danileigh, and more.